Drift Capital Partners
* Identity & Website at SLANT
Creative Director: Christopher Cecil
Project Manager: Esmé Melchior
Drift Capital Partners wanted a brand that exuded excellence. What better way to show that than with a custom typeface, delicate silver foil stamping, and the most beautiful double thick navy blue stock we could find.
Deeply inspired by the ocean and the Charleston, SC aesthetic, elements of these are included in all collateral and branding pieces. The Drift icon represents both a sail and the letter 'D'. The navy blue stock is a tie in to the perfect deep sea color. The custom typeface is a nod to the classic and elegant aura that Charleston has.