SRHS - Sports Medicine Campaign

* Campaign designed at SLANT
Creative Director: Christopher Cecil
Project Manager: Esmé Melchior

Spartanburg Regional Healthcare System was looking to promote their Sports Medicine services in a fun and eye-catching way. In an attempt to attract attention from a younger athletic crowd, bold typography and photos highlighting where younger people could receive an injury were used. The headline of "Never Quit" carried throughout all of the campaign materials to remind individuals that their active lives didn't have to disappear with an injury.

Scope of work included magazine ads, flyers, online ads, newspaper ads, billboards, and elevator wraps.